JAIPUR AS A TOURIST DESTINATION MANAGEMENT

PROJECT REPORT

ON

JAIPUR AS A TOURIST

DESTINATION MANAGEMENT

Submitted in Personal fulfilment of the requirement for the award of Degree of Master in Tourism Administration

 

Submitted to Deepak Pokhriyal

Faculty of Amity School of Hospitality

 

SUBMITTED BY

RAVINDAR SINGH KRISHNIA

ANKIT YADAV

ARJUN VATWANI

ASHISH SINGH

SHASHANK DATTA

TONJAM RAJU SINGH

Amity School of Hospitality

Amity University Rajasthan

 

 

ACKNOWLEDGEMENT

 

 

We would like to express our special thanks of gratitude to our faculty Mr. Deepak Pokhriyal sir who gave us the golden opportunity to make this Project Report, which also helped us in gaining extra knowledge as we came to know about many new things during our research.

We are really thankfull to him.

Name of candidates

RAVINDAR SINGH KRISHNIA

ANKIT YADAV

ARJUN VATWANI

ASHISH SINGH

SHASHANK DATTA

TONJAM RAJU SINGH

 

 

 

INTRODUCTION TO THE JAIPUR CITY (RAJASTHAN)

Jaipur, the fascinating capital of the marvellous state of Rajasthan, is one of the well-planned cities of its time. Jaipur was established by the then Maharaja, Sawai Jai Singh in the year 1927. The graceful architecture of the City that runs across in pink colour has earned Jaipur the title of “The Pink City”. Jaipur is predominantly known for its musicians, artisans and craftsmen. Today, it is flocked by masses for its fine jewellery, varied textiles and sumptuous cuisine. There are innumerable sagas and stories of culture, traditions, practices and valour. This diverse land of rich cultural heritage is a royal treat for tourists all over the world. Some of the most visited tourist destinations include Hawa Mahal, the palace of winds Amer Fort, the earliest capital of erstwhile Jaipur state Jantar Mantar, the largest observatory City Palace, the residence of erstwhile Maharaja of Jaipur Nahargarh Fort, the hunting residence of erstwhile Maharajas Jaigarh Fort, the artillery storehouse of Rajput Rulers.

Along with these fascinating places, Jaipur is flocked by people for indulgence in shopping. The famous handicrafts, silver and gold jewellery, precious and semi-precious stones, beads and jewellery, blue pottery products, carpets and textiles are the most preferred ethnic items by visitors. Jaipur has a close proximity with Delhi, the national capital and is well connected to other parts of the country through air, rail and road. Jaipur is one of the fastest growing cities of India with productive investment opportunities like Mahindra World City, World Trade Park, etc. The growth of the City is also contributed by the rapidly developing social infrastructure with super-specialities hospitals and medical centres, institutions of higher-learning and schools.

Jaipur Development Authority proposes to develop an International Convention Center & Golf Course (ICC & GC) as an agent to stimulate economic growth in the region on Public Private Partnership (PPP) model. The ICC & GC would be equipped with state-of-the-art facilities and is positioned to tap the demand for Meetings Incentives Convention Exhibitions (MICE) of the tourism segment at both national and international levels.
JDA intend to invite sealed Bids comprising Technical and Price Bids from interested Bidders for Planning, Design, Finance, Construction, Marketing, Operation and Maintenance of the proposed ICC & GC and development of the Residential Complex and Operation and maintenance thereof. The Project would be set up in the Project Site, which is a total of 270 acres of Land in, Dehmi Kalan, Jaipur, Rajasthan, 30 km from the city and 1.5 kms off the Jaipur- Ajmer National Highway (NH-8). Out of the Project Site, 220 acres of the land will be provided by JDA to the Developer/Authorisee on lease of 60 years (inclusive of construction period of 4 years) and remaining 50 acres will be provided for residential development on lease of 99 years (inclusive of construction period of 4 years) JAIPUR INTERNATIONAL CENTRE Proposed site- Campus of HCM RIPA (OTS) Area-Approx- 23000 Sqmt. Facilities proposed: Auditorium:

  1. 500 persons.
  2. Conference Rooms – 100, 80& 60 persons.
  3. Lecture Rooms – 30, 45, 60 & 85 persons.
  4. Lawn – 2000 persons.
  5. Cafeteria/ Restaurants Bed – 250 persons.
  6. Rooms – 25 Single Beds & 35 Double Beds.

INTRODUCTION TO THE ROAD SAFETY PLAN FOR THE JAIPUR CITY

Road safety and congestion free traffic is a multi-dimensional issue that requires a collaborative approach among various agencies and the community. For Road Engineering issues a 12 hours call center to all aspect of road safety is running on toll free number 1800-180-6695 to received complaints regarding Road repairs prone to accidents, potholes, open drain crossings and manholes. Shortly the complaints regarding railings, overgrown trees, localized damage to footpaths, damaged signage’s, hanging wires, poles and stay wires etc would be commenced.

This unified Call Center will serve as a platform for the general public to report on road safety related issues so that necessary actions are taken within stipulated time. Prompt response to information and redressal of complaints will help reduce traffic congestion and improve road safety. Apart from this call center the advance facility to register complaint through online along with location photograph mechanism is available on this portal. If the complainant captures the image with GPS enabled device such as Smartphone, Mobile Devices, Camera etc., in which the coordinate (Latitude & Longitude) is embedded the portal captures the coordinates and show the spot on Google Map where work is to be executed.

ACCESSIBILITY

Jaipur is well connected by airway, railway and roadway modes. Jaipur’s Sanganer Airport is 15 km from downtown, a drive of 30 minutes from most of the hotels; whereas, the Jaipur Railway Station is in the heart of town. Trains originating from Jaipur link the city with Delhi, Bombay, Calcutta, Sawai Madhopur and Kota. Similarly, a convenient mode of travel to Jaipur is by road through fleets of tourist buses. Situated on National Highway No. 8, Jaipur is well connected to the rest of the country via road. The Sindhi Camp Bus Stand is the main bus stand. Some of the important distances are given in Table 1.

Table 1: Connectivity with Major Cities

Source: Jaipur for Aliens, Published by Hotel Pearl Palace, Jaipur

Sl. No.

City

Distance in Km.

1

Agra

236

2

Ajmer

131

3

Bharatpur

176

4

Bikaner

321

5

Delhi

258

6

Jaisalmer

638

7

jodhpur

316

8

Mumbai (Bombay)

1202

9

Udaipur

405

 

The city has a well-established and varied public transport system. Rajasthan State Roadways runs regular buses and mini buses within the city. Besides this, government and private coaches are also available on regular basis. For personalized movement around the city, luxurious tourist taxis are also available. Finally, un-metered taxi and auto rickshaws, cycle rickshaws and tangas are easily accessible around the city area at reasonable prices.

 

Air : Indian  Airlines connect Jaipur with Delhi, Jodhpur, Udaipur, Aurangabad, Bombay, Varanasi,  Calcutta, Ahmedabad.

Rail: Jaipur is connected by rail with Delhi, Agra, Ahmedabad, Ajmer, Abu Road (Mount Abu), Udaipur, Bombay and Sawai Madhopur.

Road: Good motor able roads connect Jaipur with Delhi 258 km, Agra 236 km, Bikaner 321 km, Udaipur 405 km, Ajmer 131 km, Jodhpur 316 km, Bharatpur 176 km, Jaisalmer 638 km and Bombay 1202 km

Bus: Regular buses ply from Jaipur to the above places and Alwar, Kota, Sariska, Mathura, Indore, Chittorgarh and Barmer.

ACCOMMODATION

It is noted from the available data that the government has approved of 240 hotels having different categories and 151 paying guesthouses in Jaipur. The largest number of hotels in Jaipur is concentrated in economy hotel establishments, which represent 48.85% of total lodging establishments. Five star deluxe and five star categories represent 2.3% of the total commercial lodging capacity. Other categories of three star, two star and heritage hotels represent 2.05%, 0.26% and 7.16% of total lodging facilities respectively. Apart from these establishments, about 15 Dharmashalas also exist.

Table 2: Number of Lodging Establishments in Jaipur

Source: Department of Tourism, Art & Culture, Jaipur

Sl. No.

Category

Number

1

Five Star Hotels

9

2

Three Star Hotels

8

3

Two Star Hotels

1

4

Heritage Hotels

28

5

Economy Hotels

191

6

Dharmashala/ Ashram

15

7

Circuit House/ Tourist Bungalow

3

8

Paying Guest House

151

9

Other (Resort)

3

Total

409

 

 

FAIRS AND FESTIVALS IN JAIPUR CITY

  1. The Camel Festival is organized by the Department of Tourism of the Rajasthan Government in January every year in Bikaner. The festival begins with a colourful procession of bedecked camels against the red sandstone backdrop of the Junagarh Fort. Held is a tug-of-war contest, best breed competition, camel dance and acrobatics among other things. The camels display amazing footwork, dancing gracefully to the directions of their trainers. Bridal bridles, be jewelled necks, jingling anklets and camel shadows, cast a spell on the audience. In the evenings, is held a traditional rendezvous of renowned artistes and folk.
  1. Teej is another important festival which is rejoiced in Jaipur. On this day, women and girls wear new clothes, jewelleries and make designs on their palms and feet with mehndi (henna). They gather in group in a temple and perform special puja, aarti and offer prasad to Goddess Parvati. Women pray for their husbands whereas girls pray for their future husband. Women and girls perform folk dance, sing traditional teej songs and enjoy swinging. These three are the unique features of this festival.
  1. Kite Festival :  On 14th January, the festival of Makar Sakranti is celebrated all over India. This festive time is rejoiced fovarious reasons but the main reason is the transition of the sun from Sagittarius (dhanu rashi), the zodiac sign to Capricorn (makar rashi). According to the Indian astrology, the northward journey of the sun begins on this day. People take holy bath in the Ganga River and then donate things to the needy people. Also, on this day, people enjoy the flying of kites. Complete sky is adorned with beautiful, big and small colourful kites. In Jaipur, it is declared as the state holiday. Various kite competitions are held in Jaipur as well as across the state in which the most famous is International Kite Festival held by the State Government which goes on for three days.
  1. The Elephant Festival is an annual festival which is held every year in the Pink City, Jaipur. This matchless event is organised on the full moon day of Phalgun Purnima which falls in the month of February/March. It is celebrated on the day before the festivals of colours i.e. Holi. From the ancient times, elephants have always been an important part of the Indian society. The Elephant-headed God.

DESTINATION MANAGEMENT

The tourism sector is complex, incorporating a network of interrelated stakeholders and organisations, both public and private sector, working together. The success of a destination relies on a coordinated approach to the planning, development, management and marketing of a destination. A clearly defined destination management structure can provide destination managers and stakeholders with a place to negotiate sustainable destination development, ongoing management and effective destination marketing outcomes

An effective destination management structure has proactive input from government, tourism organisations, the tourism industry and the host community rather than managed by crises or ad hoc.

DESTINATION MANAGEMENT TIP

Lessons from around the world suggest that an effective destination management structure:

  1. Is a collaborative structure that combines the interests, skills and knowledge of ‘stakeholders’ across government, industry and the community, as highlighted in the Barossa Valley with the establishment of the Barossa Wine and Tourism Association bringing together a range of stakeholders to guide tourism planning, development and marketing;
  2.        Develops a clear stakeholder agreed strategic direction for the development, management and marketing of tourism in a destination.
  1. Establishes an agreed ‘vision’ and image for a destination based on the values of the destination and its stakeholders;
  2. Establishes clear roles and responsibilities for all stakeholders across all elements of destination management and decision-making;
  3. Address the complexities of decision-making and approval processes by developing strategies and partnerships to minimise the levels of decision-making;
  4. Recognises that public-private partnerships are an efficient way to manage and promote destinations;

Establishes cooperative arrangements with partners to ensure effective communication and collaboration. Partnership agreements or MoUs between stakeholders can be used to articulate the governance framework for managing a destination, as highlighted in Victoria’s Geelong Otway Tourism’s bottom up approach to destination management, establishing MOUs with Local Governments and Local Tourism Organisations and encouraging industry membership.

Managing tourism destinations is an important part of controlling tourism’s environmental impacts. Destination management can include land use planning, business permits and zoning controls, environmental and other regulations, business association initiatives, and a host of other techniques to shape the development and daily operation of tourism-related activities.

The term “destination” refers broadly to an area where tourism is a relatively important activity and where the economy may be significantly influenced by tourism revenues. Destination management is complicated by the fact that a single, recognizable destination may include several municipalities, provinces, or other government entities – in island environments it may be the entire country.

Participating governance structures led by local authorities, with the involvement of local NGOs, community and indigenous representatives, academia, and local chambers of commerce, make up what are known as “Destination Management Organizations” (DMOs). Often DMOs take the form of local tourism boards, councils, or development organizations. The network of local tourism businesses (hotels, attractions, transportation services, service providers such as guides and equipment rentals, restaurants, etc.) are also a significant part of a destination.

NEED FOR JAIPUR AS DESTINATION MANAGEMENT

  1. The tourist offices itself are not connected with each other.
  2. So far there is no cooperation among them.
  3. There is no association so far that acts for their benefit.
  4. The tourist information centres were influenced and funded by the local authorities mainly; the tourism industry is nearly not involved.
  5. There are many national regulations / laws in RAJASTHAN that influence the structure (and herewith the development) of the tourism organisations / information centres.
  6. It seems that these regulations do not support the possibilities for the needed changes.
  7. The dependence from the legislations is very (too) strong, it seems to be quite impossible to build up new structures that allow them to act in the international tourism competition; e.g. it should be possible for the tourist information centres to build up public private partnerships or even profit oriented companies.
  8. A huge problem is the lack of cooperation within all the towns.
  9. The tourist offices do not have strong links and partnerships with the local private businesses (hotels, transport companies, restaurants a. s. o.)! This means, that there is a very bad information exchange within the tourism destinations.
  10. Also there is not enough cooperation for building up new products or product chains or cooperation in the field of marketing! All this influences the efficiency and the results of the work of the tourist offices / institutions and the tourism industry as a whole, very negative.
  11. It is not only work done by making code of conduct at destination on should taking care that it followed by properly and it only can be achieved by proper destination management.
Do’s and Don’ts
A code of conduct for both the tourists and the hosts has been worked out as under: –

DO’s

DONT’s

ACCOMODATION: – ACCOMODATION: –
  • Always book into approved/classified hotels or RTDC run hotels.
  • Make enquiries at the Rajasthan Tourism tourist information bureaus located at most railway stations, bus stands, airports.
  • Before staying in a paying guest accommodation, always check about its authorization by the Department of Tourism
    • Always keep your hotel room locked when inside or when out for sight seeing, shopping etc.
  • Don’t stay with or be coaxed into staying with people you meet at railway platforms, bus stands or shopping areas.
  • Don’t think you are getting a bargain if a free ride is given by any transporter to a hotel. Check with Rajasthan Tourism tourist information office first.
  • Don’t allow any one into your room for a drink and snacks or just a chat unless the person is really well known to you.
TRANSPORT:

*Take autorikshaws from pre-paid kiosk wherever available.

*If prepaid autorickshaw is not available settle the fare/charges before embarking on the journey.

*Hire taxis from approved Travel Agency, RTDC or through Rajasthan Tourism Tourist Reception Centres.

SHOPPING:

  • Purchase from reputed or recognized shops.
  • Always insist on a bill for purchases made.
  • Ensure VAT registration numbers in a corner on the bill sheet.
  • Payments made by credit cards must have the amount mentioned in words and numbers too.
  • Always double-check the goods in the parcel before leaving the shop or allowing it to be packed for dispatch.
  • Ensure payment by credit cards is made only once for each bill.
  • Wrongly made out bills must be destroyed there and then to avoid double payment to the shopkeeper.

TRANSPORT:

*Free rides can culminate in trouble at a hotel suggested by the driver.

*Don’t leave your important documents, valuables, luggage etc with the driver.

*Make enquires (as to where and how far each monument, tourist site is located) before setting out on sight seeing with only the driver as a guide.

SHOPPING: –

*Don’t let the driver coax you into doing more shopping than sight seeing.

  • Avoid showrooms near tourist sites or else ensure the price and authenticity of the purchase being made.
  • Avoid shops that have names very similar to Government run emporia or concerns like RTDC(Rajasthan Tourism Development Corporation) or Rajasthali, Which are public sector undertakings.
  • Don’t sign on blank letter heads or bills.
  • Avoid carrying out business or developing relations for furthering business with unknown persons who are glib talkers and at times impeccably turned out.

  • Money EXCHANGE: –
  • Take from authorized money exchangers and take a receipt.
  • TAXI: –
  • Utilize services of pre-paid taxis, wherever available.
  • In case CHEATED: –
  • If you are cheated, inform nearest Police Station or Police control room immediately or TAF (Tourist Assistance Force) personnel posted near monuments.

 

  • Avoid help of guide /driver while shopping. Try to avoid shops recommended by them.
  • Don’t let shopkeepers pack your purchases behind a counter or in another room. It must be done in front of you and sign across the joints or ensure some method whereby no changes can be made.

Money exchange: –

  • Don’t exchange from unauthorized money exchangers who do not provide a receipt.

TAXI: –

  • Don’t leave your valuables and goods/ luggage in taxi/auto rickshaw etc.
  • Misc.:-
  • You are advised not to dress in clothes that are too revealing and too scanty.
  • Eat food that you buy yourself.
  • Always ensure your passport and other precious belongings are safe. Never give them to strangers or shopkeepers or staff in the hotel.
  • Misc. :-
  • Don’t hang on to the arms of young men or give them the impression that you find them attractive.
  • Don’t go in for free lunch and dinner or drinks.
  • Don’t roam around in the late hours of the night.

 

SECONDARY DATA COLLECTION

Questionnaire on Jaipur as a Tourist Destination:

1. How will you rate Jaipur as a Tourist destination according to your experience?

  • Good.
  • Average.
  • Excellent

2. What do you like most in Jaipur?

  • Culture.
  • Local people.
  • Tradition.
  • Sightseeing.

3. Have you been to Jaipur earlier or this is your first visit?

  • Yes
  • No

4. Which place do you prefer the most in Jaipur or which place is a source of entertainment for you?

  • Malls.
  • Local Market.
  • Any other places specify.

5. Which mode of transport do you prefer to explore in Jaipur?

  • Tourist buses.
  • Auto.
  • Cabs.
  • Local buses.

6.  Please rate the following facilities out of 10.

  • Safety.
  • Transportation.
  • Cuisine.
  • Local people.
  • Sightseeing.

7.  Was there anything you didn’t like about your visit in Jaipur?

  • Accessibility.
  • Infrastructure.
  • Baggers.
  • Government’ Tourist Information offices.

8. Would you like to recommend Jaipur to Your friends for their vacation?

  • Yes.
  • No

9. Which area do you think about the areas which need to be improved or should be paid much more attention?

  • Transportation
  • Safety.
  • Cuisine.
  • Accommodation.
  • Tourist sites.
  • Restoration.

CONCLUSION

 

Destination management is very important for a Country like India, because Tourism is the source of developing Country economy very fast also it generates job directly as well as indirectly. Ministry of Tourism must start taking steps to functions the Tourist offices systematically to meet the tourist demand making them satisfy from all the various factor and readily available a) Accommodation    (b) Accessibility (c) Guidance (d) Ensuring security (e) Travel documents (f) Developing Infrastructure (g) Controlling of baggers. Private sector needs to be guided by the Government not to overexploited the destination, All these given factors needs to improve to make tourist destination into world class tourist destination.